We all know what it’s like to come across examples of creative, thought-provoking packaging. Brands have the ability to inspire and reveal the essence of their personality through detail. And packaging that breaks the Ho-Hum Meter is an area in which details can speak for themselves.
As the most direct, tangible connection with your customer, memorable packaging will transcend functionality and establish an emotional gateway to your brand.
Out-of-the-box packaging design
Expertise
Conquer market
entry
Consumer packaging design
Let’s get right down to it. Loving what you do is great, but so is loving the results you produce. Lucky for you, we’re a fan of both.
Grand opening strategy
How we can help
We can help you create a more memorable brand experience through beautifully-designed consumer packaging:
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Conceptualize packaging creative that highlights brand narrative
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Identify a budget-friendly approach to packaging costs
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Improve product experience through packaging creative
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Build out an eye-catching and consistent series of brand packaging options
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Establish an easily identifiable presence at every location holding your products
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Ensure the packaging boasts a functional and secure design to protect the product in all forms of transit
If you build it, they will come
Like a red carpet entrance, your grand opening event is a defining moment that will set the tone for the years ahead. By orchestrating the perfect blend of media coverage, onsite events, and value-added opportunities, your anticipated debut can generate a wave of excitement and word-of-mouth commotion. And by aligning your brand with existing players in the local area, you may be able to achieve the ultimate status for a new market entrant; a staple of the community.
The rise of data analytics has unlocked a realm of untapped insights for peeling back micro-layers in the creative and digital universes. What used to be blind assumptions have transformed into an overload of metrics, reports and optimization learnings. Only by understanding the direct and indirect data points impacting all facets of your customer’s path-to-purchase can you define an unbiased game plan for achieving your greater business and marketing goals.
Without data, it's just an opinion
Market intelligence
How we can help
Nailing your grand opening event can be crucial to the future perception of your business. We will help you capitalize on your memorable day by:
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Plan a progressive media strategy that gradually builds in preparation for opening day
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Identify and negotiate with local media outlets to capture the largest value-added opportunities
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Promote contests and giveaways to engage people on social media platforms
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Think outside-the-box with guerrilla marketing to create photo-worthy landmarks
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Partner with local non-profits and organizations to establish a win-win relationship
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Corral onsite event coverage from entertainers, volunteers, food vendors and more
How we can help
We can help identify your primary audiences, determine their media consumption habits and devise a data-driven strategy to creatively engage them.
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Discover primary and secondary audiences with largest impact on bottom-line
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Measure consumer traffic patterns on website, search engines, business listings and social media pages
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Assess media consumption and entertainment habits to create narratives for defined audiences
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Develop understanding of core business goals, challenges, opportunities, influences and market trends
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Construct market research studies to garner awareness, perception, behavioral and demographic insights
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Review existing creative, messaging and media placements for overall effectiveness
Product / service launch
Welcome to Launchville. Population: You
Once the big moment you’ve been working toward has arrived, it’s important to kick off in a big way. Following through with a well-orchestrated launch is the difference between flash-in-the-pan and time-honored in the life of your business.
How we can help
We can help guide you through conceptualizing and following through with a memorable product and service launch:
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Craft brand narrative and purpose to better relate to potential customers
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Build content library and social media following in anticipation of launch
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Establish digital presence on website, search engines, and organic listings
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Perform market research to develop data-driven creative and media strategy
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Define distinct customer journeys and touch points to ensure a positive experience
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Plan a robust media strategy that embodies the overarching business strategy