The world of media has become a revolving door of platforms, apps, and social movements, which makes it increasingly difficult to manage, remain nimble and relevant with your advertising strategy. And as the white noise of content continues to flood your customers’ senses, the window of opportunity to garner their attention steadily dwindles.

Channel your inner media zen

Image by Edwin Andrade

Expertise

Navigate media landscape

Audience buying

 

How we can help

We can help you craft an executable media plan that addresses these challenges and maximizes the opportunities unique to your business:

  • Develop innovative and effective strategies for your marketing budget

  • Identify opportunities for conversion analytics to measure return-on-ad-spend (ROAS)
  • Leverage precision targeting to speak directly to the audiences impacting your bottom-line
  • Obtain actionable insights from market research and ongoing campaign performance reports
  • Offload your time by managing the negotiation, placement, and reconciliation of your media
  • Reach your customer at multiple touch points to ensure a robust brand presence
Image by Matt Botsford

Beyond paid media

 

Let’s get right down to it. Loving what you do is great, but so is loving the results you produce. Lucky for you, we’re a fan of both.

The magic of "and then some"

With paid and owned media hogging the spotlight, people tend to underestimate the power and impact of earned media. And as your business continues to strive for word-of-mouth virality, the missing puzzle piece may be your untapped industry peers. By aligning your goals with select strategic partners, a collective vision and plan can emerge to further your media investment and provide a win-win scenario for all parties.

Whether a romantic getaway, family excursion or soul-searching adventure, your travel destination offers unique experiences for tourists to discover. However, travelers are presented with infinite possibilities so you need to be at the forefront of where they are searching and booking.

Put your location on the map

Destination marketing

 

How we can help

We know how to tap into your community relationships and garner earned media opportunities:

  • Deliver 30-50% of paid media spend in value-added exposure

  • Foster collaborative alliances with media companies and partnering businesses
  • Strengthen sponsorship resources for future major events and promotional initiatives
  • Identify key trade opportunities to take advantage of built-in value
  • Explore Co-Op possibilities to find more budget-friendly price points
  • Create buzz with local PR exposure through print, on-air, and onsite coverage
Empty Stage

Conquer Market Entry

Image by Christian Fregnan

Enhance Sales Operations

Image by ThisisEngineering RAEng

Build Digital Presence

Shadow on Concrete Wall

Craft Curated Experiences

Image by Edwin Andrade

Navigate Media Landscape

How we can help

We can help you drive tourists to your destination by leveraging experiential content that guides travelers down a personalized and measurable booking experience:

  • Raise awareness and spark interest in fly, drive and local markets

  • Cultivate preference and intent through informative, tactical, and experiential media content
  • Develop an intuitive and streamlined booking process across traveler touch points
  • Foster brand loyalty among your guests to increase return visits
  • Encourage brand advocacy through reviews, referrals and incentive programs
  • Leverage partnership opportunities with local, state and national destination marketing organizations (DMOs)

The Comeau Building 

319 Clematis Street, Suite 110 

West Palm Beach, FL

  • Facebook
  • Instagram
  • Vimeo
  • LinkedIn

CONNECT MINDS. BUILD BRANDS.

©2020 PATHOS The Creative Intelligence Firm. All rights reserved.