Innovation across all industries continues to pile on the pressure for you to identify new perspectives, service offerings and, most importantly, customers. However, as marketing efforts shift even more towards an acquisition mentality, the existing and reliable customer receives less and less love.
Developing a meaningful and robust CRM database can be used to strengthen the bonds with existing customers and grow your community of like-minded consumers. Sow the seeds of love again by delivering exclusively personable and relevant content to the unique segments of your database, and your reinvestment into retention campaigns will blossom with valuable brand ambassadors.
Speak to someone. Not just anyone.
Expertise
Enhance sales operations
CRM database
Let’s get right down to it. Loving what you do is great, but so is loving the results you produce. Lucky for you, we’re a fan of both.
How we can help
We can transform your unorganized data points into a segmented CRM to help you build dynamic relationships with your customers:
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Determine lead generation touchpoints and tactics to capture data
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Collect and ethically maintain data to uphold privacy policy
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Automate CRM processes and customer communication efforts
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Organize a segmented database to deepen knowledge of each customer
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Leverage CRM for retention marketing efforts to build long-lasting relationships
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Implement customer loyalty programs to reward committed brand ambassadors
Ecommerce integration
Show me the e-money
Whether your e-commerce business operates 100% online or as an extension of your brick and mortar storefront, it is essential that your customers find the experience pleasing and easy to navigate. And in today’s world, It is critical to offer more than an online catalog; rather an enticing experience that not only facilitates an easy purchase but forges a trusting relationship with your customers.
Top-line mentality. Bottom-line results.
The dog and pony show. Smoke and mirrors. The growing list of metaphors used to describe the dance performed by marketers to avoid the simple question ‘Is it working?’ And by working, we are not referring to the fact that the computer can power on and the platform is serving the campaign.
Return on investment (ROI). Return on advertising spend (ROAS). Macro and micro conversions. Market share. We obsess over arming company leaders and decision-makers with bottom-line insights needed to navigate the bigger picture.
Objective driven marketing
How we can help
We can help build a dynamic ecommerce journey to increase sales and customer loyalty:
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Craft a unique e-commerce experience for your customers
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Execute user-friendly commerce strategies to ensure streamlined purchase paths
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Utilize photo and video content to enhance online inventory showcase
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Construct a simple shopping cart process for users to manage desired purchases plus robust customer service integration
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Create time-saving portals for customers to search related items, receive intuitive recommendations and save favorites
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Optimize for all platform types and screen orientations
Sales operations assessment
How we can help
We understand how to build a sales-driven marketing ecosystem that will uplift your income statement:
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Define quantitative and qualitative corporate-wide goals to set direction for marketing strategy
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Focus efforts on lower funnel media tactics to garner engagement and purchasing actions from consumers
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Steer consumers down an intuitive path-to-purchase layered with advanced analytics integrated at each phase
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Build an aggressive search engine marketing campaign that drives traffic to dedicated landing pages
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Leverage attribution algorithms on digital platforms to enhance performance and optimizations
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Provide custom reports that contain bottom-line performance metrics and actionable insights to improve marketing endeavors
Get out of your own way
The statement “work smarter, not harder” will forever carry meaning across populations, organizations and revolutionary periods in time. It does not matter how much innovation or disruption your external marketing is generating, if your operational technologies, workflow systems and employees cannot support the demand. By moving as one fluid organism, the seamless collaboration between marketing and sales can bring new life to your business operations.
How we can help
We can help you invest in the right tools to streamline your operational workflow and integrate across your marketing channels:
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Create blueprint for operations framework that accounts for each touch point in a customer’s journey
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Provide sales staff with the tools, platforms and data needed to trim unnecessary steps in work process
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Invest in scalable technologies that will automate the intake and management of customer information
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Capture insights at various sales interaction points to measure and improve the path-to-purchase
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Integrate sales technologies with marketing platforms to create shareable data across functions
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Host training workshops to enhance employee skillsets and provide industry best practices