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Expertise

Brand the business portfolio

Let’s get right down to it. Loving what you do is great, but so is loving the results you produce. Lucky for you, we’re a fan of both.

brand architecture

Build your brand with a strong foundation

A modern, yet elegant, Spanish-influenced home along the intracoastal boasts a mix of room types that serve a specific purpose and feature a unique design layout. Like the rooms in this home, each child brand in your business portfolio must emphasize its unparalleled characteristics, while each still complements one another just enough to maintain the overarching integrity of the parent brand.

 

The framework of your collection of brands will be carefully designed for longevity and scalability to withstand the tests of time. It is your home, after all.

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Brand architecture & design

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Image by Henry & Co.

How we can help

We can help you strategically define your brands journey from development to execution, parent to child, foundation to roof:

  • Uncover brand identity and narrative through market research

  • Create an organized hierarchy for parent and child brands

  • Align company’s configuration of products and services with brand identity

  • Define brand voice and messaging based on core competencies

  • Design brand standards guide to uphold integrity and inform future designers

  • Articulate a clear vision, mission and purpose behind the brand

Image by Recal Media

Scalable marketing strategy

scalable marketing

Survival of the fittest

Chameleons have the extraordinary ability to change colors depending on their surroundings. Whether stalking potential prey or hiding from a predator, this evolutionary survival tactic has helped chameleons stand the test of time. This concept perfectly embodies a scalable marketing strategy. Hear us out.

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The historical struggle with traditional marketing is the paralyzing fixed mindset. Marketing has evolved into a dynamic, shapeshifting ecosystem that encompasses competitors across what used to be distinct industry lines.

 

Like the chameleon, we must craft a nimble marketing plan that can quickly adapt to a changing business landscape, expand as the portfolio grows and contract on command.

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Image by Christian Fregnan
Image by ThisisEngineering RAEng
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Image by Edwin Andrade
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How we can help

By establishing a scalable marketing strategy, we can help build a solid foundation for growth and prepare for future obstacles along the way:

  • Plan for internal drivers that may change the business goals and marketing direction

  • Mold with the external business environment, such as competitors, consumer habits and technology innovations
  • Outline a proactive game plan for portfolio, revenue and capital expansion
  • Consider any economic, legislative, and social influences that may have potential impact on strategy
  • Develop various options and pathways to achieve desired outcomes
  • Maintain a pulse on stakeholder opinions and consumer perceptions to maneuver accordingly
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