We’re located in the heart of Downtown West Palm Beach, and Downtown West Palm Beach is located in ours. We see it as more than just a vacation destination that we happen to call home - we see it as a hub for creativity.
In Rhetoric, Aristotle identifies three modes of persuasion—logos, ethos and pathos. We believe the most important of which is “awakening emotion (pathos) in the audience so as to induce them to make the judgment desired.”
What is PATHOS?
Creative intelligence is the merging of these concepts into a single approach. We combine radical creativity with quantifiable metrics to identify audiences, measure results and adjust our tactics accordingly.
As creators, we PATHONIANS are equally invested in the future growth and prosperity of our clients, the community and one another. By reimagining what is possible and prioritizing people first, we aim to help people build the right way and proactively prepare for uncharted territory in the 21st century.